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How Motivational Interviewing Techniques Can Transform Your Journey to Sobriety at TruHealing Riverbend

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Motivational Interviewing (MI) is a widely recognized and effective therapeutic approach that has been proven to help individuals struggling with addiction achieve long-term sobriety. This empathetic and collaborative counseling method was developed in the early 1980s by psychologists William Miller and Stephen Rollnick, who observed that traditional confrontational methods often yielded limited success when it came to motivating individuals towards change.

The core principle of MI is based on the idea that intrinsic motivation, or the desire to change coming from within oneself, is key to overcoming addiction. By creating a supportive and non-judgmental environment, therapists using MI techniques aim to evoke an individual’s own motivations for change rather than imposing external demands.

One of the main goals of MI is to elicit “change talk” from individuals, which refers to any language that expresses their desire, ability, reasons, or need for change. This can include statements such as “I want my life back” or “I know I need to make a change.” By encouraging and reinforcing this type of talk, therapists can help strengthen an individual’s motivation for change.

Another important aspect of MI is its focus on building rapport and trust between the therapist and client. The therapist aims to create a safe space where clients feel listened to and understood without judgment. The use of empathy plays a crucial role in this process as it allows clients to feel heard and validated while also helping them gain insight into their own thoughts and feelings.

MI also involves utilizing specific techniques such as reflective listening, open-ended questions, affirmations, summarizing, and eliciting self-motivational statements. These techniques are designed to encourage clients’ exploration of their ambivalence towards making changes in their lives while also highlighting discrepancies between their current behaviors and values.

Another significant element of MI is its recognition that individuals may have different stages of readiness for change. The four stages of change are pre-contemplation, contemplation, preparation, and action. By identifying an individual’s stage of readiness, therapists can tailor their approach and interventions accordingly.

MI is a powerful therapeutic approach that empowers individuals to take ownership of their recovery journey by tapping into their own intrinsic motivation for change. Through its empathetic and collaborative nature, MI can help individuals overcome ambivalence

towards change and achieve lasting sobriety. In the next section, we will explore how MI techniques are used at TruHealing Riverbend to support clients on their path to recovery.

History and Background of MI

Motivational Interviewing (MI) is a form of counseling that focuses on helping individuals resolve their ambivalence towards change. It was first developed in the early 1980s by psychologists William Miller and Stephen Rollnick, who were working at the University of New Mexico at the time. Their initial research focused on treating alcohol addiction, but since then, MI has been widely used in various settings such as mental health, healthcare, criminal justice, and education.

The foundations of MI lie in Carl Rogers’ person-centered therapy approach which emphasizes empathy, collaboration, and respect for an individual’s autonomy. However, Miller and Rollnick added a new element to this approach – the concept of motivational interviewing. They believed that instead of just providing advice or trying to change someone’s behavior directly, it is more effective to guide them towards finding their own motivation for change.

MI is based on the principles of self-determination theory which posits that individuals have an inherent drive towards personal growth and fulfillment. In other words, people are naturally motivated to change when they feel supported and empowered rather than pressured or coerced.

The core principle behind MI is that individuals are responsible for their own choices and have the capacity for positive change. The therapist’s role is not to persuade or convince but rather to facilitate this process by creating a safe space where clients can explore their ambivalence towards changing unhealthy behaviors.

Over the years, MI has evolved into a highly researched and evidence-based practice with numerous studies supporting its effectiveness in treating substance use disorders, mental health issues, chronic diseases like diabetes and hypertension as well as promoting healthy behaviors like exercise and weight management.

At TruHealing Riverbend, we understand how complex and challenging recovery can be. That’s why we have trained professionals who specialize in using MI techniques to help our clients overcome any barriers they may face on their journey to sobriety. Our goal is to empower individuals to make positive changes in their lives and build a strong foundation for long-term recovery.

Key Concepts of MI

Motivational Interviewing (MI) is a client-centered, evidence-based approach that has been proven to be effective in helping individuals struggling with addiction achieve and maintain sobriety. It is a collaborative conversation between the therapist and the client, where the therapist aims to evoke their motivation for change rather than imposing it on them.

There are several key concepts of MI that make it a powerful tool in promoting behavioral change and supporting individuals in their journey towards sobriety.

  1. The Spirit of MI:

The spirit of MI encompasses three essential elements – collaboration, evocation, and autonomy. Collaboration refers to the partnership between the therapist and the client, where both work together towards finding solutions. Evocation involves drawing out the client’s own motivations and reasons for change rather than telling them what to do. Autonomy recognizes that ultimately, it is up to the individual to make decisions about their behavior.

  1. The Stages of Change:

According to MI, individuals go through five stages of change before achieving lasting sobriety – pre-contemplation, contemplation, preparation/determination, action, and maintenance. Understanding which stage an individual is at allows therapists to tailor their approach accordingly and support clients through each phase.

  1. The Importance of Ambivalence:

In MI, ambivalence is seen as a natural part of change. It refers to having mixed feelings or conflicting thoughts about changing one’s behavior. Instead of viewing ambivalence as resistance or lack of motivation, MI therapists acknowledge its presence and work with clients to explore both sides of the issue thoroughly.

  1. OARS Techniques:

MI utilizes four core techniques known as OARS – Open-ended questions,

Affirmations,

Reflective listening,

and Summaries.

These techniques help therapists create an open and non-judgmental space for clients to express themselves freely without feeling pressured or judged.

  1. Rolling with Resistance:

Resistance is often viewed as a barrier in traditional therapy, but in MI, it is seen as a sign that the individual is not yet ready for change. Instead of confronting or challenging resistance, MI therapists aim to understand and work with it by using reflective listening and open-ended questions.

  1. Change Talk:

Change talk refers to any statements made by the client that reflect their desire, ability, reasons, or need for change. It is an essential element of MI as it indicates that the individual is starting to see the potential benefits of changing their behavior.

Understanding these key concepts of MI can help individuals struggling with addiction and their loved ones better comprehend this approach’s effectiveness in promoting lasting behavioral change. By incorporating these concepts into sobriety journeys at TruHealing Riverbend, clients can expect a supportive and collaborative environment where they are empowered to make positive changes in their lives.

  1. Collaboration:

Collaboration is a key aspect of the motivational interviewing (MI) approach at TruHealing Riverbend. In this section, we will delve deeper into what collaboration means in the context of MI and how it can transform your journey to sobriety.

At its core, collaboration in MI refers to a partnership between the client and therapist. This partnership is based on mutual respect, trust, and understanding. The therapist acts as a guide or facilitator, while the client remains in control of their own recovery journey. This collaborative relationship empowers clients to take ownership of their decisions and actions towards sobriety.

One of the main benefits of collaboration in MI is that it allows for a non-judgmental and supportive environment for clients to explore their thoughts, feelings, and behaviors related to substance use. The therapist actively listens to clients’ stories without imposing their own beliefs or values. This helps clients feel heard, understood, and accepted without fear of being judged.

Furthermore, collaboration also involves active participation from both parties to identify goals for treatment that are meaningful and important to the client. These goals are focused on enhancing motivation for change rather than forcing compliance with external expectations or pressures. By involving clients in this process, they are more likely to feel motivated towards achieving these goals as they have been actively involved in setting them.

In addition, collaboration promotes autonomy for clients by encouraging them to make decisions about their recovery that align with their personal values and beliefs. Through open-ended questions and reflective listening techniques used by our therapists at TruHealing Riverbend, clients are guided towards exploring different perspectives on their substance use behavior rather than being told what they should do.

The collaborative approach also extends beyond individual therapy sessions at TruHealing Riverbend as we believe that involving loved ones or support systems can be crucial for long-term success in sobriety. Our therapists work closely with family members or significant others to improve communication, address any issues and provide support for the client’s recovery.

Collaboration is a pivotal element in MI that allows clients to feel empowered, supported, and in control of their own recovery journey. At TruHealing Riverbend, our therapists strive to create a collaborative and trusting relationship with each client as we believe it is essential for achieving lasting sobriety.

Evoking Change Talk: How to Harness Your Inner Motivation for Sobriety

One crucial aspect of MI is evoking change talk. This refers to the client’s own statements expressing their desire, ability, reasons, and need for making a change. It is essential because when an individual voices their own motivations for change, they are more likely to follow through with it.

Here are some techniques used at TruHealing Riverbend that can help you evoke change talk:

  1. Open-Ended Questions

Asking open-ended questions encourages the client to elaborate on their thoughts and feelings about changing their behavior. These types of questions cannot be answered with a simple yes or no, but instead require the client to reflect on their experiences and express themselves in detail.

For example, instead of asking, “Do you want to stop using drugs?” we may ask, “What effects has drug use had on your life?” This allows the client to explore their motivations for change without feeling pressured or judged.

  1. Reflective Listening

Reflective listening involves actively listening and then paraphrasing what the client has said back to them. This shows that we have understood them and helps them clarify their thoughts further.

For instance, if a client says they want to get sober for their family’s sake, we may respond by saying something like, “It sounds like your family is important to you.” This reflection acknowledges the client’s reason for change and encourages them to continue exploring it.

  1. Exploring Ambivalence

Many individuals who struggle with addiction experience ambivalence – conflicting feelings about giving up substances they have become dependent on. Instead of arguing or confronting the client about their ambivalence, we use MI techniques to explore it further.

For example, if a client expresses both a desire to stop using drugs and also doubts about being able to do so, we may ask them to discuss both sides of the issue. This can help them gain insight into their own motivations for change and strengthen their resolve.

Evoking change talk is an essential aspect of MI that can greatly enhance your journey towards sobriety. At TruHealing Riverbend, our experienced therapists use these techniques and more to help you tap into your inner motivation for lasting change. Remember, true change comes from within, and with the right tools and support, you can achieve long-term recovery.

  1. Empathy and Understanding

Empathy and understanding play a crucial role in the success of motivational interviewing techniques when it comes to transforming one’s journey to sobriety. As human beings, we all crave empathy and understanding from others, especially during difficult times. This is especially true for individuals struggling with addiction, as they often feel misunderstood and judged by society.

Motivational interviewing recognizes the importance of building a strong rapport between the therapist and the individual seeking help. It prioritizes creating a safe and non-judgmental space for individuals to explore their thoughts, feelings, and behaviors related to substance abuse. This approach encourages therapists to actively listen and show genuine empathy towards their clients’ struggles.

Active listening is an essential aspect of motivational interviewing that allows therapists to understand their clients’ experiences fully. By paying attention to what their clients are saying without judgment or interruption, therapists can gain valuable insights into their clients’ motivations and barriers towards achieving sobriety. Active listening also involves reflecting back on what was said in a non-confrontational manner, which helps individuals feel heard and understood.

Moreover, empathetic responses from therapists can have a profound impact on individuals seeking help for addiction. Empathy involves putting ourselves in someone else’s shoes and attempting to understand things from their perspective. In the context of motivational interviewing, this means acknowledging the challenges and struggles faced by individuals with addiction without dismissing or minimizing them.

Therapists who practice empathy in motivational interviewing create an environment where individuals feel safe enough to share openly about their struggles with substance abuse. This allows for more meaningful conversations that lead to identifying personal values and goals related to sobriety.

In addition to empathy, understanding is another critical component of motivational interviewing that promotes positive change in individuals struggling with addiction. Understanding requires therapists to have knowledge about different factors that contribute to an individual’s substance abuse problem, such as past traumas or environmental stressors.

By showing genuine interest in understanding these underlying factors, therapists can help individuals identify their triggers and develop strategies to cope with them effectively. Understanding also involves taking a non-judgmental stance towards individuals’ behaviors and choices, which helps build trust and encourages them to take responsibility for their actions.

Empathy and understanding are integral components of motivational interviewing that facilitate individuals’ journey towards sobriety. By creating a safe and empathetic environment, therapists can help individuals feel heard, understood, and motivated to make positive changes in their lives. At TruHealing Riverbend, our dedicated team of therapists strives to incorporate these techniques into our treatment approach to support our clients on their path to recovery.

  1. Autonomy and Self-Efficacy

Autonomy and self-efficacy are two key components in the journey towards sobriety that cannot be overlooked. These concepts play a crucial role in helping individuals take ownership of their recovery and build the confidence to make positive changes in their lives. In this section, we will discuss how motivational interviewing techniques can enhance autonomy and self-efficacy, ultimately transforming one’s path to sobriety at TruHealing Riverbend.

Autonomy refers to an individual’s ability to make decisions for themselves without external influences or pressures. It is a fundamental aspect of motivational interviewing as it encourages clients to take charge of their own recovery. By acknowledging that each person has unique needs and goals, motivational interviewing respects an individual’s autonomy and empowers them to take an active role in their journey towards sobriety.

Through open-ended questions, reflective listening, and summarizing, motivational interviewing helps individuals recognize the importance of their personal choices and actions. This approach creates a safe space for clients to explore their motivations for change without feeling judged or pressured. As a result, they are more likely to feel empowered and confident in making decisions that align with their values and goals.

Self-efficacy is another vital concept within the realm of addiction recovery. It refers to an individual’s belief in their ability to achieve desired outcomes or goals successfully. For many struggling with addiction, low self-esteem can hinder progress towards sobriety by creating doubts about one’s capabilities. Motivational interviewing addresses this issue by promoting self-belief through affirmations, positive reinforcement, and highlighting past successes.

At TruHealing Riverbend, our therapists utilize motivational interviewing techniques such as exploring discrepancies between behaviors and values, eliciting change talk from clients, and building confidence through affirmations to enhance self-efficacy in our clients’ journeys towards sobriety.

By fostering autonomy and self-efficacy through motivational interviewing techniques at TruHealing Riverbend, our clients can take charge of their recovery and develop a sense of self-determination. This approach empowers individuals to make meaningful changes in their lives, paving the way for long-term sobriety.

Autonomy and self-efficacy are essential components that play a significant role in an individual’s journey towards sobriety. Through motivational interviewing techniques, TruHealing Riverbend aims to enhance these concepts in our clients and support them in achieving lasting recovery.

Benefits of Using MI in Addiction Treatment

Motivational Interviewing (MI) is a person-centered, goal-oriented approach that has been widely used in addiction treatment programs. It focuses on empowering individuals to make positive changes by harnessing their internal motivation and self-efficacy. This method has proven to be highly effective in helping individuals struggling with addiction achieve and maintain sobriety.

Here are some of the key benefits of using MI in addiction treatment at TruHealing Riverbend:

  1. Builds trust and rapport: MI emphasizes building a strong therapeutic relationship between the counselor and the client. The counselor adopts an empathetic, non-judgmental attitude, creating a safe space for the client to open up about their struggles with addiction. This trust and rapport serve as a solid foundation for the rest of the treatment process.
  2. Enhances intrinsic motivation: One of the main principles of MI is that change comes from within. Instead of imposing change on clients, MI works towards eliciting their own reasons for wanting to change and strengthening their intrinsic motivation. This empowers clients to take ownership of their recovery journey, making them more likely to stick with it long-term.
  3. Addresses ambivalence: Many individuals struggling with addiction experience ambivalence – they want to stop using substances but also struggle with conflicting feelings about giving it up completely. MI recognizes this ambivalence and helps clients resolve it by exploring both sides of their desire for change. By acknowledging these conflicting feelings, clients can move past them and focus on taking steps towards sobriety.
  4. Encourages self-exploration: Through open-ended questions, reflective listening, and affirmations, MI encourages self-exploration among clients. They are able to gain insight into how their substance use affects various aspects of their lives – physical health, relationships, work/school performance – thereby motivating them to make positive changes.
  5. Incorporates individualized treatment plans: Each individual’s journey to sobriety is unique, and MI recognizes that. It encourages counselors to collaborate with clients in creating individualized treatment plans that are tailored to their specific needs, values, and goals. This personalized approach increases the chances of success in achieving and maintaining sobriety.
  6. Emphasizes a non-confrontational approach: Traditional approaches to addiction treatment often use confrontational techniques that can be counterproductive for individuals struggling with substance abuse. On the other hand, MI employs a gentle, yet powerful approach that avoids confrontation and resistance from clients. This positive atmosphere promotes open communication and reduces the risk of dropouts from treatment.
  7. Promotes long-term recovery: MI focuses on building lasting change rather than short-term goals or quick fixes. By helping clients develop sustainable motivation and self-efficacy, it equips them with essential skills to maintain their recovery even after leaving treatment.

Our therapists use a person-centered approach to tailor the treatment plan according to each client’s unique needs. With consistency and dedication, Motivational Interviewing techniques can be transformative in helping individuals on their journey to sobriety at TruHealing Riverbend.

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SHANE AUSTIN
Regional Vice President of Implementation

I have worked at TruHealing Riverbend for a year now and have enjoyed every minute of it! I started with case management and grew into my role of community relations. I enjoy meeting individuals in the community, creating ways to work together, and supporting others in the industry. Helping individuals make the changes necessary for recovery motivates me to continue the work I do.

Outside of work, I like spending time with my family and friends!

Shane Austin is the  Regional Vice President of Implementation at TruHealing Riverbend.

MADISYN BOWER
DIRECTOR OF OPERATIONS

I embrace compassion, integrity, and high standards in my everyday work of operations and leadership. I am a solution-focused individual, with a work ethic that influences others to become better each day.
Working in substance use treatment has given me a newfound love for helping others and creating a better community. Encouraging people to be their best selves is the most rewarding part of the job.
In my time off, I enjoy spending time with my dog Peach and relaxing!
Madisyn Bower is the Director of Operations at TruHealing Riverbend.

JESSICA VANDER ESPT
MA, LMHCA, LCAC, LICDC-CS, CTP
Vice President of Clinical Operations and Quality Assurance, TruHealing and Midwest Treatment Centers

Jessica Vander Espt is an experienced mental health professional with extensive expertise in addiction treatment and clinical operations. As Vice President of Clinical Operations and Quality Assurance at TruHealing and Midwest Treatment Centers, she oversees clinical services and ensures the delivery of high-quality care for individuals navigating addiction and mental health challenges.
A licensed mental health counselor associate (LMHCA), licensed clinical addiction counselor (LCAC and LICDC-CS), certified clinical supervisor and certified trauma professional (CTP), Jessica holds a Master’s degree in Clinical Mental Health Counseling from Liberty University and an undergraduate degree in Psychology from Indiana University Southeast. She has worked in the addiction field since 2010 and joined Amatus Health in 2021.
Jessica specializes in working with individuals facing substance use disorders, employing evidence-based therapeutic approaches such as cognitive behavioral therapy (CBT) and motivational interviewing. Her therapeutic style is rooted in helping clients gain insight into unhealthy thought patterns, address underlying emotions, and develop practical strategies for lasting change. Jessica is dedicated to promoting wellness, reducing symptoms of anxiety and depression, and supporting long-term recovery and abstinence.
Passionate about empowering others to achieve their personal goals, Jessica strives to provide her clients with the autonomy and tools needed to chart their own path toward healing and self-improvement. Through her work, she remains committed to fostering positive change, emotional well-being, and sustainable recovery.

CARLOS LOBATO
ADMISSIONS DIRECTOR

I have worked in recovery for almost two years now, and I am continuing my education so I can one day be a counselor for TruHealing Riverbend!
Working in recovery has taught me accountability and ambition. It has given me the opportunity to connect with individuals on a new level. I get the opportunity to educate people about recovery—and our program—to get them the help they need.
In my time off, I enjoy spending time with my dogs, watching tv, and cooking!
Carlos Lobato is the Admissions Director at TruHealing Riverbend.

As we continue to grow Amatus Health, the need to stay competitive and differentiate ourselves in unique ways is crucial. Building creative approaches to reach more people will take our company to new heights. This is why I am pleased to announce that we are officially rebranding. Our new national name, TruHealing Addiction & Mental Health Treatment, will eventually replace Amatus Recovery Centers.

You may be asking, “Why are we doing this?” This new name will give us national uniformity and help brand ourselves as a whole, which will be done in phases. You will still see our existing facility names co-branded with TruHealing for the time being.

Healing is what we do. Everyone who comes through our doors is in a moment of profound struggle in their lives. We support them through a life-changing process of healing and recovery, and they leave our facilities changed. This new name is a representation of that process. As mentioned above, it also allows us to have a national brand, which will make us a recognizable name in the addiction and mental health field.

In summation, these changes present an excellent opportunity for our organization to develop our mission, vision, and purpose. I look forward to prosperous growth as we head in a new and positive direction.

Sincerely,

Mark Gold
CEO
Amatus Health

Dr. Adam Cusner, PhD is an organizational psychologist by training and has brought his decade-plus experience to the healthcare field serving as the Executive Vice President of Operations for a 22-facility portfolio of skilled nursing facilities, assisted living and independent living centers across Ohio and Arizona, with an annual revenue over $250MM. While serving in this position, Dr. Cusner brought accelerated growth to these facilities, while increasing employee retention and workflow optimization. Dr. Cusner has a proven track record in the healthcare industry of providing successful leadership through his financial acumen, strategic planning, interpersonal skills, along with his ability to build strong, effective teams.

 

Dr. Cusner’s credentials include a Philosophy Doctorate in Organizational Psychology (PhD) from Cleveland State University, a Master of Arts in Psychology (MA) from Boston College with an emphasis on Psychology of Work, a Bachelor of Science in Psychology (BS) from Boston University with an emphasis in Organizational Behavior in Business and is a board-certified Nursing Home Administrator (LNHA). He has published and presented research articles in the field of organizational psychology at national healthcare conferences. Dr. Cusner is completing a book on organizational psychology in the healthcare field, which is expected to be published late early summer 2022. He is also a member of the American Psychological Association (APA), has served as the APA’s Division 17 communications chair, is a member of the Society for Industrial Organizational Psychologists (SIOP), and was selected as a professional reviewer for national conference research presentations.

 

Dr. Cusner is an advocate for his employees and is drawn to the tie between culture and quality. His extensive strategic and operational skills have delivered a high degree of success across all department levels. Dr. Cusner facilitated the establishment of an in-house financial team to provide billing and collections, accounts payable, vendor management, along with financial reporting. This provided $1.5MM annualized savings. Further, he developed department efficiencies for: Medical Staff recruitment, service-line growth, quality and safety, corporate accountability of budgetary expectations balanced with direct reporting to investor groups.

 

Dr. Cusner coordinated the financial turnaround of a 300 bed CCRC (skilled nursing, assisted living and an independent living center) in Arizona, which has been epitomized as the most financially challenging state to manage CCRC facilities. Dr. Cusner also strengthened the business growth of the Ohio facilities by 12%. He was recognized by the Governor for demonstrating a “care-conscious approach” during COVID, when Dr. Cusner carefully consolidated facility residents to accommodate staff and improve clinical care. Dr. Cusner demonstrates a results-driven culture by delivering a high-quality level of care and employee engagement.

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Yaffa Atias is the Director of Special Projects at Amatus Health. Atias is a leadership professional with a decade of experience in healthcare. She holds a BA in interdisciplinary studies from Thomas Edison State College, and a Master’s in Healthcare Management with a concentration in project management from Stevenson University. She completed her graduate capstone at Mosaic Community Services, now an affiliate of Sheppard Pratt.

 

In her role at Amatus, Atias leads and manages interdisciplinary team projects, creates solutions for any operational gaps, and continually strives for quality improvement in all processes. Atias led the organization’s COVID-19 preparedness strategy, resulting in all facilities remaining operational, and in 600 employees being retained as staff without resigning out of fear. In her role so far, she implemented licensure for three new states.

 

Atias believes Amatus Health and TruHealing stand out because every employee, from corporate to center staff, has a real passion for helping people. Atias shares this passion, “My natural compass always tugged me to behavioral health. I’ve always been fascinated by the human psyche. I have also been intimately privy to those suffering from mental illness and substance use. I later understood that my experiences weren’t unique, and quickly realized how pressing the need really is to effectively prevent and address. Moreover, how life-changing proper intervention truly is.”

 

Atias was born in Los Angeles, California and grew up in Israel and Maryland.

Melissa McCarthy is the Vice President of Business Development at Amatus Health. With a decade of experience in the behavioral healthcare and addiction treatment industry, McCarthy is passionate about recovery. She has her finger on the pulse of marketing trends, with the end goal of helping businesses grow so they can serve more people in need.

 

McCarthy has worked at large enterprise recovery centers across the country spearheading business development teams. She has a wide range of experience, including transforming a third-party digital marketing and client acquisition services company into a full-continuum behavioral healthcare provider, managing several successful rebrands, and growing annual revenue fivefold.

 

As VP of Business Development, McCarthy leads a team of over 20 business development professionals nationwide. She manages client acquisition, coordinates in-service trainings with various referents and hospitals, and presents at conferences on addiction and mental health disorder treatment.

 

“Sadly, many individuals die waiting for access to life-saving behavioral healthcare services,” says McCarthy. “I am in relentless pursuit of better—better access, better care delivery and better outcomes. I consider it a privilege to work in an environment where miracles unfold daily.”

 

McCarthy lives in Maryland with her daughter.

Hometown: Saugus, MA

 

Passions & interests: The greatest passion of mine is being able to dig into the work with men in early recovery. There is nothing better than witnessing and being a part of the change. My journey in long-term recovery has taught me to value the little things in life that I am now able to do. I love to do anything that allows me to be present with my wife, family, and friends. My wife and I enjoy traveling, trying new foods, and taking long motorcycle rides with our friends. If I am not on the road working or with my wife, I am studying or playing softball.

 

The best part of my job is being able to show up for my team and clients; they all mean the world to me. I get to brainstorm and strategize with tons of different personalities. A lot of the team does not know, but I love learning from them. If I am not learning something about our industry or workplace, I am certainly learning how to effectively collaborate with different types of individuals.

 

Together, we can change the narrative and be a part of the solution to better treat those trapped in the problem.

Allison was born in Columbus, Ohio and was raised in South Florida. She graduated from the University of Florida’s College of Journalism and Communications. After college, Allison started working at the largest talent agency in the world, William Morris Endeavor. There, she learned marketing from top leaders specializing in global PR and endorsement campaigns, in both the Latin and English markets.

 

Through strategic public relations and creative campaign concepts, Allison has secured more than 200 national broadcast and print media placements for behavioral healthcare organizations. She brings over 15 years of marketing and PR experience, with a strong background in leading communications strategy for addiction treatment and behavioral healthcare facilities. In her role as VP of Communications, she oversees branding, public relations, social media, marketing, events, and content creation.

 

In her spare time, she loves cooking, boating, yoga, and traveling. She and her husband Bryan reside in Boca Raton, Florida.

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Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Marty Markovits is the Chief Information Officer at TruHealing. He oversees the people, processes, and technologies of the whole organization to ensure the business is running smoothly.

 

Markovits grew up in Brooklyn, NY (which he calls “the greatest city on Earth”) and graduated with a degree in Clinical Psychology from Queens College.

 

Markovits is a veteran in Information Technology within the healthcare field. He ensures that IT processes are simple, cost-effective, and secure. His expertise spans the entire healthcare domain, from billing and claims, to clinical, to Human Resources. He says, “My passion is to provide fully automated and operationally meaningful Business Intelligence analytics, with absolute data integrity.”

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Hometown: Savannah, GA

 

Passions & Interests: I spend my time outside of work with my wife and children and am actively involved in various community needs and causes.

 

The best part of my job is knowing that we are creating a safe, healthy, nonjudgmental environment where people can come and better their lives. There is nothing more satisfying than helping others learn to live again and piece their lives back together as they become strong, productive members of society.

Together, we can bring families back together and promote healing and well-being.