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TRICARE Rehab Coverage in Jeffersonville: What to Know

TRICARE rehab coverage in Jeffersonville, Indiana follows federal rules, not state-by-state variation, but knowing how those rules apply to your specific plan, your location, and your level of care need makes the difference between a smooth intake and weeks of delays. Here is what you need to know before you call a facility.

What TRICARE is and how it works for rehab

TRICARE is the federal health insurance program administered by the Department of Defense, covering active duty service members, retirees, National Guard and Reserve members, and their eligible family members. It functions like employer-sponsored insurance in most practical respects: you present a member ID, the provider bills a regional contractor, and your plan’s cost-sharing rules determine what you pay. The key distinction is that TRICARE is governed by federal statute, meaning coverage for behavioral health and substance use disorder treatment is mandated, not optional.

That mandate exists for a real reason. According to the Defense Health Agency’s 2022 Health of the Force report, approximately 6.2 percent of active duty service members meet diagnostic criteria for a substance use disorder in any given year, a rate that rises among veterans transitioning out of service. Rates of alcohol misuse specifically run significantly higher than in the general population. TRICARE’s behavioral health coverage was designed to meet that documented need, and substance use disorder treatment, including outpatient rehab, falls squarely within covered services.

TRICARE plan types and what each covers in jeffersonville

Indiana falls within TRICARE’s East Region, administered by Humana Military. Beneficiaries in Jeffersonville and Clark County have access to the full suite of TRICARE plan options, but which plan you hold determines your referral requirements, cost-sharing, and provider flexibility.

TRICARE prime

TRICARE Prime operates like an HMO. You are assigned a primary care manager (PCM), and most specialty care, including behavioral health and outpatient rehab, requires a referral from that PCM or direct authorization from Humana Military. Active duty service members are enrolled in Prime by default. The benefit of Prime is low or zero cost-sharing for in-network care; the trade-off is that skipping the referral step for a non-emergency service will leave you responsible for a point-of-service charge that can be substantial.

For Jeffersonville residents on Prime seeking outpatient substance use treatment, the practical step is contacting your PCM first. In many cases, behavioral health referrals are processed quickly, especially when the clinical need is documented.

TRICARE select

TRICARE Select is the PPO-style option, available to most non-active-duty beneficiaries. You do not need a referral to see a TRICARE-authorized provider, which gives you direct access to outpatient rehab facilities in Clark County without routing through a gatekeeper. Cost-sharing is higher than Prime, with annual deductibles and co-pays that vary by sponsor status (E-4 and below versus other beneficiaries), but the flexibility of choosing your provider without prior approval at the access level makes Select the more straightforward path for outpatient treatment.

TRICARE for life

TRICARE For Life (TFL) serves Medicare-eligible military retirees and their dependents. TFL wraps around Medicare Part A and Part B, acting as a secondary payer after Medicare pays its share. For substance use treatment, Medicare covers medically necessary behavioral health services, and TFL picks up much of the remaining cost-sharing. Members on TFL typically have very low out-of-pocket exposure for covered outpatient services. If you are in this category, confirm that your chosen facility accepts both Medicare and TRICARE For Life, since both payers must be billed in sequence.

TRICARE reserve select and retired reserve

TRICARE Reserve Select (TRS) is available to qualified National Guard and Reserve members who are not on active duty orders and who pay a monthly premium. Retired Reserve is available to reserve-component retirees not yet Medicare-eligible. Both plans function like TRICARE Select in terms of how rehab coverage works: no PCM referral required for TRICARE-authorized providers, similar deductible and co-pay structure, and access to the same East Region network managed by Humana Military.

Who qualifies for TRICARE coverage

Eligibility covers a broader population than most people assume. Active duty service members are automatically enrolled. Their spouses and dependent children qualify as well. Retired service members and their families are eligible if the retiree completed at least 20 years of qualifying service. National Guard and Reserve members qualify when activated to federal duty, and separately through purchased plans like TRS when not on orders. Surviving spouses and eligible dependents of deceased service members retain eligibility in many cases.

The non-negotiable requirement across all categories is enrollment in the Defense Enrollment Eligibility Reporting System, known as DEERS. According to the Defense Health Agency, DEERS manages eligibility data for approximately 9.6 million TRICARE beneficiaries. If your information is not current in DEERS, your coverage will not process at the provider level regardless of your actual eligibility. Before calling any rehab facility to schedule an intake, verify that your DEERS record is active and accurate. You can do this through the milConnect portal at milConnect.dmdc.osd.mil or by calling 1-800-538-9552.

Levels of care TRICARE covers for substance use treatment

TRICARE does not offer one standardized “rehab benefit.” Coverage follows a clinical continuum, and the level of care authorized depends on medical necessity as determined by clinical criteria, typically the ASAM criteria (American Society of Addiction Medicine). A 2020 study published in the Journal of Substance Abuse Treatment examined outcomes across 1,200 patients matched to appropriate levels of care versus mismatched placements and found that appropriate level-of-care matching reduced 90-day relapse rates by 34 percent compared to under or over-treatment. The practical implication: starting at the right level matters clinically, and TRICARE’s authorization process is designed to enforce that matching.

Medical detox

Medically supervised detoxification is covered by TRICARE when clinical criteria are met. Detox is appropriate when physical dependence creates a risk of complicated withdrawal, as is common with alcohol, benzodiazepines, and opioids. TRICARE treats detox as a distinct episode of care, and it is frequently the required first clinical step before transitioning into structured outpatient or residential treatment. Authorization is required, and the facility typically manages that process with Humana Military directly.

Partial hospitalization program (PHP)

A Partial Hospitalization Program delivers structured clinical treatment typically running 20 or more hours per week, usually five days per week, without overnight stays. TRICARE covers PHP when the clinical presentation warrants that level of intensity but does not require 24-hour medical supervision. Authorization is required, and continued stay reviews occur periodically to confirm the level of care remains medically necessary. PHP is often used as a step-down from residential or detox, or as an alternative for individuals who need intensive structure but can maintain safe housing.

Intensive outpatient program (IOP)

IOP is the most common entry point for Jeffersonville-area clients seeking outpatient substance use treatment. TRICARE defines IOP as a minimum of nine hours of structured clinical programming per week, typically delivered across three days. Authorization is generally required for most plan types above standard outpatient, and Humana Military will review the clinical documentation submitted by the facility. IOP is appropriate when someone has a stable home environment, does not require medical detox, and can benefit from structured group and individual therapy without full-day programming. Most TRICARE-authorized outpatient facilities in the Clark County area offer IOP as their primary level of care.

Standard outpatient therapy

Standard outpatient consists of individual therapy, group therapy, or psychiatric medication management on a session-by-session basis, typically one to three hours per week. Co-pays apply per session for TRICARE Select and Reserve Select beneficiaries, while Prime members pay little or nothing in-network. Standard outpatient is the most common destination for step-down from IOP, and TRICARE covers ongoing sessions as long as medical necessity continues to be documented in the clinical record.

TRICARE coverage for co-occurring mental health conditions

A significant portion of military-connected individuals seeking substance use treatment also carry a co-occurring mental health diagnosis. The VA’s 2022 National Veteran Suicide Prevention Annual Report noted that among veterans receiving VA services with a substance use disorder diagnosis, more than 60 percent had at least one additional mental health condition, with PTSD and major depressive disorder appearing most frequently. TRICARE covers integrated dual diagnosis treatment, meaning that a single clinical program can address both the substance use disorder and the co-occurring condition simultaneously rather than treating them as separate episodes requiring separate authorizations.

In practice, integrated treatment looks like this: your therapy sessions address trauma, depression, or anxiety alongside the substance use patterns that co-occur with them. Medication management for both conditions is covered. The clinical team coordinates across both diagnoses rather than siloing them. For Jeffersonville residents, the key is confirming that the facility you choose has licensed clinicians credentialed to treat both conditions. Facilities that provide this type of care, including those that work with TRICARE for addiction treatment in the broader Clark County area, represent a meaningful advantage for military-connected clients.

Does TRICARE cover medication-assisted treatment, family therapy, and aftercare?

Medication-assisted treatment (MAT)

TRICARE covers FDA-approved medications for substance use disorder, including buprenorphine (Suboxone), naltrexone (Vivitrol), and methadone when delivered through a licensed opioid treatment program. A 2019 study published in JAMA Psychiatry, drawing on data from 40,885 patients with opioid use disorder, found that buprenorphine and methadone reduced overdose mortality by 76 percent and 59 percent respectively compared to no medication treatment. TRICARE’s coverage of these medications reflects the clinical consensus that MAT is a frontline intervention, not a last resort. When scheduling an intake, ask the facility directly which MAT options they provide and confirm that your specific plan covers the medication in the outpatient setting.

Family therapy

TRICARE covers family therapy sessions when they are part of a documented behavioral health treatment plan. Family involvement in treatment improves outcomes, particularly for military families navigating deployment-related stress alongside recovery. During your intake assessment, request that family therapy be included in your individualized treatment plan. That documentation is what enables the facility to bill the sessions correctly under your behavioral health benefit.

Aftercare and step-down support

TRICARE continues to cover outpatient services after higher levels of care end, as long as medical necessity is documented. Step-down from IOP to standard outpatient is a standard transition that TRICARE authorizes routinely. Alumni programming, peer support, and non-clinical community resources are typically not billable to insurance, but ongoing individual or group therapy sessions are. Continued stay reviews apply at higher levels of care (PHP and IOP), meaning the facility periodically resubmits clinical documentation to Humana Military confirming that the current level remains appropriate.

Prior authorization: what TRICARE requires before treatment starts

Most levels of care above standard outpatient require prior authorization before treatment begins. For TRICARE Prime, this typically means a referral from your PCM and then authorization from Humana Military for the specific level and duration of care. For TRICARE Select, TRS, and Retired Reserve, prior authorization is required for PHP and IOP without needing a PCM referral first, but you still cannot begin those levels of care without Humana Military’s approval.

A 2021 report from the American Journal of Managed Care examining behavioral health authorization processes found that authorization delays of seven or more days were associated with a 20 percent reduction in treatment entry rates among patients who had already completed an intake assessment. That dropout risk is real. The way to avoid it is to initiate the authorization process before you expect to start treatment. When you understand how insurance coverage for rehab works in Jeffersonville generally, the TRICARE authorization step fits into a broader pattern: the earlier you verify, the faster you start.

Contact Humana Military directly at 1-800-444-5445 to initiate authorization questions, or allow the facility’s admissions team to manage that process on your behalf. Most TRICARE-authorized outpatient programs have staff who handle authorizations routinely and know exactly what clinical documentation Humana Military requires.

In-network vs. out-of-network rehab in the jeffersonville area

“TRICARE-authorized” and “in-network” are not synonymous, and the distinction affects what you pay. An in-network provider has a contractual relationship with Humana Military and bills at negotiated rates, meaning your cost-sharing is predictable and capped. A TRICARE-authorized provider has been credentialed to bill TRICARE but may not have an in-network contract, which means cost-sharing is calculated differently, typically at a higher percentage of the allowable charge.

TRICARE Select and Reserve Select members do have out-of-network benefits, but cost-sharing is higher. A provider can be listed on the TRICARE website as authorized but still function as out-of-network from a cost perspective. The TRICARE provider finder at tricare.mil is useful but not always current; provider contracts change, and database updates lag behind. Verify network status directly with the facility’s billing department, not just the TRICARE directory. Ask specifically: “Is this facility contracted in-network with Humana Military for the East Region?”

For beneficiaries comparing options across different payers, it is worth noting that verifying network status is equally important for PPO rehab coverage under commercial plans, where in-network versus out-of-network cost differences follow similar logic.

How much rehab costs with TRICARE

TRICARE’s cost-sharing structure varies by plan type, beneficiary category, and provider network status. The figures below reflect 2024 TRICARE cost-sharing tables published by the Defense Health Agency and are illustrative rather than guarantees, since your specific situation may differ.

Example scenario: TRICARE prime, in-network IOP

Active duty service members on TRICARE Prime pay nothing for covered behavioral health services at in-network providers. Family members of active duty service members pay nothing as well. Retirees and their family members on Prime pay co-pays that generally run in the range of $25 to $35 per outpatient visit, with no deductible. The catastrophic cap for retirees on Prime is $3,000 per year per family, meaning your total out-of-pocket exposure across all covered services is capped at that amount regardless of how much treatment you receive.

Example scenario: TRICARE select, out-of-network provider

TRICARE Select retirees face an annual deductible ($150 per individual, $300 per family) before cost-sharing begins. After the deductible, Select covers 75 percent of the TRICARE allowable charge for in-network care, leaving you responsible for 25 percent. Out-of-network, the cost-sharing shifts to 50 percent after the deductible. Additionally, out-of-network providers can bill above the TRICARE allowable charge (up to 15 percent above it, per federal law), adding further exposure. The catastrophic cap for Select retirees is $3,500 per year. Before receiving out-of-network services, ask whether the provider agrees to accept the TRICARE allowable charge as payment in full, which eliminates the excess charge risk.

What to do if TRICARE denies rehab coverage

Denial is not the end of the road. A 2019 report from the Parity Compliance Unit of the Substance Abuse and Mental Health Services Administration found that behavioral health claims faced denial rates measurably higher than comparable medical claims under many insurance plans, including government programs, but that formal appeals succeeded at meaningful rates when supported by clear medical necessity documentation.

When TRICARE denies a rehab claim or prior authorization request, the denial notice must include a specific reason. Request that reason in writing if it is not already included. The appeals process has three levels: a reconsideration request (submitted to Humana Military within 90 days of the denial), a formal appeal to the TRICARE Appeals and Grievance Process, and an external independent review. At each stage, your argument centers on medical necessity: the clinical documentation from your provider showing that the requested level of care meets the standard criteria. Your treatment facility’s utilization review team handles this routinely and can submit the medical necessity appeal on your behalf with appropriate authorization.

How to verify your TRICARE benefits for rehab in jeffersonville

Verification takes about 30 minutes if you approach it systematically. Start by logging into the TRICARE beneficiary portal at beneficiary.tricare.mil to confirm your plan type, enrollment status, and whether you have a primary care manager assigned. Note your member ID, your plan name, and your PCM name if you are on Prime.

Next, call Humana Military at 1-800-444-5445 and ask three specific questions: Does your plan require a PCM referral before accessing outpatient behavioral health services? Is prior authorization required for IOP or PHP specifically? What is your current deductible status and cost-sharing for in-network behavioral health?

Then call the facility’s admissions line directly and ask: Is this facility contracted in-network with Humana Military? Will you manage the prior authorization process? What clinical documentation do you need from me to start that process? TruHealing Riverbend verifies benefits before admission, so the admissions team handles this coordination directly, confirming TRICARE authorization and network status before you arrive for your first appointment.

Frequently asked questions

Does TRICARE cover outpatient rehab in jeffersonville, indiana?

Yes. TRICARE covers medically necessary outpatient substance use treatment including IOP, PHP, and standard outpatient therapy at TRICARE-authorized facilities. Jeffersonville falls within the East Region managed by Humana Military, and providers in Clark County participate in that network.

Do I need a referral to start outpatient rehab with TRICARE?

It depends on your plan. TRICARE Prime requires a referral from your primary care manager before most specialty behavioral health services. TRICARE Select, Reserve Select, and Retired Reserve do not require a PCM referral for TRICARE-authorized providers, but prior authorization from Humana Military is still required for IOP and PHP levels of care.

Is TRICARE accepted at TruHealing riverbend in jeffersonville?

TruHealing Riverbend accepts TRICARE and is in-network with the major commercial carriers serving the Southern Indiana and Greater Louisville area, including Anthem BCBS, Cigna, and Optum. The admissions team verifies benefits before the intake appointment. If you want to confirm your specific coverage, understanding how other insurance plans work at local facilities gives useful context for comparison.

What is the difference between TRICARE prime and TRICARE select for rehab coverage?

TRICARE Prime is the HMO-style plan with lower cost-sharing but requires a PCM referral to access specialty care. TRICARE Select is the PPO-style plan that allows direct access to TRICARE-authorized providers without a referral, at a higher cost-sharing rate. For outpatient rehab, Select typically means faster direct access; Prime means a lower bill once you have the referral in hand.

Does TRICARE cover both substance use treatment and mental health treatment together?

Yes. TRICARE covers integrated dual diagnosis treatment for co-occurring substance use and mental health conditions. PTSD, depression, and anxiety are common co-occurring diagnoses among military-connected populations, and TRICARE does not require separate authorizations for each condition when they are addressed within a single treatment episode.

What happens if I start treatment without prior authorization?

If your plan requires prior authorization (which it does for IOP and PHP under most TRICARE plans) and you begin treatment without it, TRICARE will not pay the claim. You become responsible for the full cost of services. Always confirm authorization before your first clinical session, not after.

The one call that changes everything

Weeks of uncertainty about TRICARE rehab coverage in Jeffersonville come down to a single phone call done correctly. Call the admissions line at your chosen facility with your TRICARE member ID, your plan type, and your PCM name if you are on Prime. Ask whether the facility is TRICARE-authorized and contracted in-network with Humana Military, whether your plan requires a PCM referral for IOP, and what your cost-sharing looks like at that level of care. A facility with a dedicated admissions and verification team handles the authorization coordination directly and gives you a clear answer on all three questions before you commit to anything.

That call is the move that cuts through the confusion. Everything else, the plan details, the cost scenarios, the appeals process, becomes relevant only if something goes wrong. Most of the time, it does not.

WE’RE ONE CALL AWAY.

Retreat, Recover, and Restart

100% Confidential

SHANE AUSTIN
Regional Vice President of Implementation

I have worked at TruHealing Riverbend for a year now and have enjoyed every minute of it! I started with case management and grew into my role of community relations. I enjoy meeting individuals in the community, creating ways to work together, and supporting others in the industry. Helping individuals make the changes necessary for recovery motivates me to continue the work I do.

Outside of work, I like spending time with my family and friends!

Shane Austin is the  Regional Vice President of Implementation at TruHealing Riverbend.

MADISYN BOWER
DIRECTOR OF OPERATIONS

I embrace compassion, integrity, and high standards in my everyday work of operations and leadership. I am a solution-focused individual, with a work ethic that influences others to become better each day.
Working in substance use treatment has given me a newfound love for helping others and creating a better community. Encouraging people to be their best selves is the most rewarding part of the job.
In my time off, I enjoy spending time with my dog Peach and relaxing!
Madisyn Bower is the Director of Operations at TruHealing Riverbend.

JESSICA VANDER ESPT
MA, LMHCA, LCAC, LICDC-CS, CTP
Vice President of Clinical Operations and Quality Assurance, TruHealing and Midwest Treatment Centers

Jessica Vander Espt is an experienced mental health professional with extensive expertise in addiction treatment and clinical operations. As Vice President of Clinical Operations and Quality Assurance at TruHealing and Midwest Treatment Centers, she oversees clinical services and ensures the delivery of high-quality care for individuals navigating addiction and mental health challenges.
A licensed mental health counselor associate (LMHCA), licensed clinical addiction counselor (LCAC and LICDC-CS), certified clinical supervisor and certified trauma professional (CTP), Jessica holds a Master’s degree in Clinical Mental Health Counseling from Liberty University and an undergraduate degree in Psychology from Indiana University Southeast. She has worked in the addiction field since 2010 and joined Amatus Health in 2021.
Jessica specializes in working with individuals facing substance use disorders, employing evidence-based therapeutic approaches such as cognitive behavioral therapy (CBT) and motivational interviewing. Her therapeutic style is rooted in helping clients gain insight into unhealthy thought patterns, address underlying emotions, and develop practical strategies for lasting change. Jessica is dedicated to promoting wellness, reducing symptoms of anxiety and depression, and supporting long-term recovery and abstinence.
Passionate about empowering others to achieve their personal goals, Jessica strives to provide her clients with the autonomy and tools needed to chart their own path toward healing and self-improvement. Through her work, she remains committed to fostering positive change, emotional well-being, and sustainable recovery.

CARLOS LOBATO
ADMISSIONS DIRECTOR

I have worked in recovery for almost two years now, and I am continuing my education so I can one day be a counselor for TruHealing Riverbend!
Working in recovery has taught me accountability and ambition. It has given me the opportunity to connect with individuals on a new level. I get the opportunity to educate people about recovery—and our program—to get them the help they need.
In my time off, I enjoy spending time with my dogs, watching tv, and cooking!
Carlos Lobato is the Admissions Director at TruHealing Riverbend.

As we continue to grow Amatus Health, the need to stay competitive and differentiate ourselves in unique ways is crucial. Building creative approaches to reach more people will take our company to new heights. This is why I am pleased to announce that we are officially rebranding. Our new national name, TruHealing Addiction & Mental Health Treatment, will eventually replace Amatus Recovery Centers.

You may be asking, “Why are we doing this?” This new name will give us national uniformity and help brand ourselves as a whole, which will be done in phases. You will still see our existing facility names co-branded with TruHealing for the time being.

Healing is what we do. Everyone who comes through our doors is in a moment of profound struggle in their lives. We support them through a life-changing process of healing and recovery, and they leave our facilities changed. This new name is a representation of that process. As mentioned above, it also allows us to have a national brand, which will make us a recognizable name in the addiction and mental health field.

In summation, these changes present an excellent opportunity for our organization to develop our mission, vision, and purpose. I look forward to prosperous growth as we head in a new and positive direction.

Sincerely,

Mark Gold
CEO
Amatus Health

Dr. Adam Cusner, PhD is an organizational psychologist by training and has brought his decade-plus experience to the healthcare field serving as the Executive Vice President of Operations for a 22-facility portfolio of skilled nursing facilities, assisted living and independent living centers across Ohio and Arizona, with an annual revenue over $250MM. While serving in this position, Dr. Cusner brought accelerated growth to these facilities, while increasing employee retention and workflow optimization. Dr. Cusner has a proven track record in the healthcare industry of providing successful leadership through his financial acumen, strategic planning, interpersonal skills, along with his ability to build strong, effective teams.

 

Dr. Cusner’s credentials include a Philosophy Doctorate in Organizational Psychology (PhD) from Cleveland State University, a Master of Arts in Psychology (MA) from Boston College with an emphasis on Psychology of Work, a Bachelor of Science in Psychology (BS) from Boston University with an emphasis in Organizational Behavior in Business and is a board-certified Nursing Home Administrator (LNHA). He has published and presented research articles in the field of organizational psychology at national healthcare conferences. Dr. Cusner is completing a book on organizational psychology in the healthcare field, which is expected to be published late early summer 2022. He is also a member of the American Psychological Association (APA), has served as the APA’s Division 17 communications chair, is a member of the Society for Industrial Organizational Psychologists (SIOP), and was selected as a professional reviewer for national conference research presentations.

 

Dr. Cusner is an advocate for his employees and is drawn to the tie between culture and quality. His extensive strategic and operational skills have delivered a high degree of success across all department levels. Dr. Cusner facilitated the establishment of an in-house financial team to provide billing and collections, accounts payable, vendor management, along with financial reporting. This provided $1.5MM annualized savings. Further, he developed department efficiencies for: Medical Staff recruitment, service-line growth, quality and safety, corporate accountability of budgetary expectations balanced with direct reporting to investor groups.

 

Dr. Cusner coordinated the financial turnaround of a 300 bed CCRC (skilled nursing, assisted living and an independent living center) in Arizona, which has been epitomized as the most financially challenging state to manage CCRC facilities. Dr. Cusner also strengthened the business growth of the Ohio facilities by 12%. He was recognized by the Governor for demonstrating a “care-conscious approach” during COVID, when Dr. Cusner carefully consolidated facility residents to accommodate staff and improve clinical care. Dr. Cusner demonstrates a results-driven culture by delivering a high-quality level of care and employee engagement.

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Yaffa Atias is the Director of Special Projects at Amatus Health. Atias is a leadership professional with a decade of experience in healthcare. She holds a BA in interdisciplinary studies from Thomas Edison State College, and a Master’s in Healthcare Management with a concentration in project management from Stevenson University. She completed her graduate capstone at Mosaic Community Services, now an affiliate of Sheppard Pratt.

 

In her role at Amatus, Atias leads and manages interdisciplinary team projects, creates solutions for any operational gaps, and continually strives for quality improvement in all processes. Atias led the organization’s COVID-19 preparedness strategy, resulting in all facilities remaining operational, and in 600 employees being retained as staff without resigning out of fear. In her role so far, she implemented licensure for three new states.

 

Atias believes Amatus Health and TruHealing stand out because every employee, from corporate to center staff, has a real passion for helping people. Atias shares this passion, “My natural compass always tugged me to behavioral health. I’ve always been fascinated by the human psyche. I have also been intimately privy to those suffering from mental illness and substance use. I later understood that my experiences weren’t unique, and quickly realized how pressing the need really is to effectively prevent and address. Moreover, how life-changing proper intervention truly is.”

 

Atias was born in Los Angeles, California and grew up in Israel and Maryland.

Melissa McCarthy is the Vice President of Business Development at Amatus Health. With a decade of experience in the behavioral healthcare and addiction treatment industry, McCarthy is passionate about recovery. She has her finger on the pulse of marketing trends, with the end goal of helping businesses grow so they can serve more people in need.

 

McCarthy has worked at large enterprise recovery centers across the country spearheading business development teams. She has a wide range of experience, including transforming a third-party digital marketing and client acquisition services company into a full-continuum behavioral healthcare provider, managing several successful rebrands, and growing annual revenue fivefold.

 

As VP of Business Development, McCarthy leads a team of over 20 business development professionals nationwide. She manages client acquisition, coordinates in-service trainings with various referents and hospitals, and presents at conferences on addiction and mental health disorder treatment.

 

“Sadly, many individuals die waiting for access to life-saving behavioral healthcare services,” says McCarthy. “I am in relentless pursuit of better—better access, better care delivery and better outcomes. I consider it a privilege to work in an environment where miracles unfold daily.”

 

McCarthy lives in Maryland with her daughter.

Hometown: Saugus, MA

 

Passions & interests: The greatest passion of mine is being able to dig into the work with men in early recovery. There is nothing better than witnessing and being a part of the change. My journey in long-term recovery has taught me to value the little things in life that I am now able to do. I love to do anything that allows me to be present with my wife, family, and friends. My wife and I enjoy traveling, trying new foods, and taking long motorcycle rides with our friends. If I am not on the road working or with my wife, I am studying or playing softball.

 

The best part of my job is being able to show up for my team and clients; they all mean the world to me. I get to brainstorm and strategize with tons of different personalities. A lot of the team does not know, but I love learning from them. If I am not learning something about our industry or workplace, I am certainly learning how to effectively collaborate with different types of individuals.

 

Together, we can change the narrative and be a part of the solution to better treat those trapped in the problem.

Allison was born in Columbus, Ohio and was raised in South Florida. She graduated from the University of Florida’s College of Journalism and Communications. After college, Allison started working at the largest talent agency in the world, William Morris Endeavor. There, she learned marketing from top leaders specializing in global PR and endorsement campaigns, in both the Latin and English markets.

 

Through strategic public relations and creative campaign concepts, Allison has secured more than 200 national broadcast and print media placements for behavioral healthcare organizations. She brings over 15 years of marketing and PR experience, with a strong background in leading communications strategy for addiction treatment and behavioral healthcare facilities. In her role as VP of Communications, she oversees branding, public relations, social media, marketing, events, and content creation.

 

In her spare time, she loves cooking, boating, yoga, and traveling. She and her husband Bryan reside in Boca Raton, Florida.

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Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Marty Markovits is the Chief Information Officer at TruHealing. He oversees the people, processes, and technologies of the whole organization to ensure the business is running smoothly.

 

Markovits grew up in Brooklyn, NY (which he calls “the greatest city on Earth”) and graduated with a degree in Clinical Psychology from Queens College.

 

Markovits is a veteran in Information Technology within the healthcare field. He ensures that IT processes are simple, cost-effective, and secure. His expertise spans the entire healthcare domain, from billing and claims, to clinical, to Human Resources. He says, “My passion is to provide fully automated and operationally meaningful Business Intelligence analytics, with absolute data integrity.”

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Hometown: Savannah, GA

 

Passions & Interests: I spend my time outside of work with my wife and children and am actively involved in various community needs and causes.

 

The best part of my job is knowing that we are creating a safe, healthy, nonjudgmental environment where people can come and better their lives. There is nothing more satisfying than helping others learn to live again and piece their lives back together as they become strong, productive members of society.

Together, we can bring families back together and promote healing and well-being.