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What Is the Hardest Mental Illness to Live With?

Person sitting contemplatively on couch in naturally lit living room, representing the daily reality of living with mental health challenges

You might already be asking the wrong question. When families in Jeffersonville call TruHealing Riverbend and ask, “What is the hardest mental illness to live with?”, they are often really asking, “Is what I’m going through bad enough to need help?” or “Why does this feel so much harder than I thought mental illness would be?” The answer depends less on the name of the diagnosis and more on how that condition affects your daily life and your relationships, and on whether substance use has become part of the picture.

You may be reading this for someone you love. Maybe it is a husband who still goes to work but comes home and goes straight to bed. Maybe it is a grown son or daughter whose drinking started as a way to sleep and now runs the whole day. You have probably read a dozen lists ranking diagnoses from bad to worse, and none of them told you what to do next. This article takes a different path. It walks through the conditions that make daily life hardest, explains why some of them resist the usual treatments, and shows you how to tell what kind of help actually fits.

Why Does Depression Keep Coming Back After Every Medication Change?

Treatment-resistant depression is one of the hardest mental illnesses to live with because the standard first steps do not bring relief. TruHealing Riverbend in Jeffersonville offers evidence-based care that includes Cognitive Behavioral Therapy (CBT) and Dialectical Behavior Therapy (DBT). That care is designed to address situations where depression and substance use appear together.

Clinicians often use the term “treatment-resistant” when depression has not improved after a person has tried at least two antidepressants at a proper dose for a proper length of time. The term describes a lived reality more than a medical label. Each new prescription means weeks of waiting to see whether it works, and it can bring side effects like weight changes, poor sleep, or feeling flat. Then comes the appointment where the doctor says, “Let’s try something else.” After three or four rounds, many people stop believing anything will help. Families often feel this loss of hope before the person says it out loud.

Daily life takes the hit while the trials drag on. Your loved one may call in sick more often, then stop answering texts from friends. Showers, meals, and bills slip. From the outside it can look like they are not trying. From the inside, every small task costs more energy than they have. That gap between what you see and what they feel is one reason treatment-resistant depression strains marriages and parent relationships so badly.

“Resistant” does not mean hopeless. It often means the approach so far has been too narrow. A once-a-month medication check and an occasional therapy session may not be enough for depression this stubborn. At TruHealing Riverbend, CBT helps a person notice and challenge the thought patterns that keep depression locked in place, such as “nothing will ever change.” DBT adds practical skills for the moments when emotions feel too big to handle. Because this work happens in a structured PHP or IOP program several days a week, a person practices new skills often enough for them to stick. Medication is usually still part of depression care, so ask the admissions team how therapy at TruHealing Riverbend fits with the prescriber your loved one already sees.

Are Mental Illness and Substance Use Feeding Each Other in Your Home?

Co-occurring disorders are among the hardest conditions to live with because each one can make the other worse. Untreated depression or anxiety often drives a person toward alcohol or drugs for relief, and that substance use then can deepen the very symptoms it was meant to quiet.

Picture how the cycle works in a real week. Your partner feels a heavy dread every evening, so they have a few drinks to take the edge off. The drinks help for a couple of hours. Then sleep gets worse, the next morning is harder, and the dread comes back stronger. Over months, the drinking grows to match the depression, and the depression grows to match the drinking. This is why treating only one side may not hold. Sobriety without mental health care leaves the original pain untouched, while therapy that ignores substance use is like bailing water from a boat with a hole in it.

TruHealing Riverbend in Jeffersonville structures co-occurring disorder care so mental health and addiction treatment happen together, under one personalized treatment plan. Nobody is told to get sober first and come back for depression later, and nobody is sent across town to a second provider who never talks to the first. The same team sees the whole picture and builds personalized treatment around it. You can read more about how TruHealing Riverbend approaches mental health and addiction treatment in Southern Indiana.

That one-plan approach matters a great deal for families on the Indiana side of the river. If you have already called around, you may have heard “we only do counseling” from one office and “we only treat addiction” from another, with a waitlist at both. Each delay gives the cycle more time to deepen.

You may also be carrying a specific fear: your loved one went to treatment before, came home, and relapsed. That fear makes sense. A program that treated the substance use but left the depression or anxiety alone may have left the root cause in place. Integrated care aims treatment at what is really going on, which may give recovery a more solid footing, though each person’s experience will vary.

What If the Person You Love Cannot See That They Are Ill?

Some of the hardest mental illnesses to live with are the ones that damage a person’s ability to recognize the illness itself. When insight is impaired, the person may truly believe nothing is wrong. For many families, getting that person to treatment becomes the most painful part of the whole experience.

Clinicians call one form of this anosognosia. It is not denial or stubbornness. It is a change in how the brain processes information about one’s own condition. It shows up most often in schizophrenia spectrum disorders. It can also appear during manic episodes of bipolar disorder, when a person may feel more energetic, confident, and capable than ever while spending money they do not have or going days without sleep. Some personality disorders carry a similar blind spot, where the person sees the problem as everyone around them. For a parent or spouse, this is exhausting. You can see the danger clearly, and the person you love cannot.

Substance use often enters the picture here too. The National Institute of Mental Health notes that substance use disorders are common among people with schizophrenia. Alcohol or drugs can blur symptoms, worsen psychosis, and make it even harder for the person to see what is happening. Families often cannot tell where the mental illness ends and the substance use begins. Often, neither can clinicians until both are assessed together.

At this stage, the key decision is which level of care fits. If a person is a danger to themselves or others, cannot meet basic needs like eating or staying safe, or is in active psychosis or severe mania, they need psychiatric hospitalization first. In that moment, go to the nearest emergency room, call 911, or call or text 988. Once a person is stable, TruHealing Riverbend’s outpatient levels of care (PHP, IOP, and OP) can be the next step, giving structure while the person lives at home. Outpatient care can also be a starting point for someone who still manages daily life well enough to stay safe at home. If your loved one has schizophrenia or bipolar disorder, call the admissions team at 855-652-0546 and describe what you are seeing. They can talk through whether outpatient care fits now or whether stabilization should come first.

Personality Disorders: When Every Relationship and Decision Feels Impossible

Personality disorders, especially borderline personality disorder, are widely considered among the hardest to address because symptoms reach into every relationship and every choice. Standard talk therapy alone often helps only a little. Structured, skills-based therapy like DBT was built for exactly these struggles.

Borderline personality disorder can mean emotions that swing hard and fast, a deep fear of being abandoned, an unstable sense of who you are, and impulsive choices that cause real damage. Small conflicts can feel like the end of a relationship. Many people with these patterns also turn to alcohol, drugs, or self-harm to survive the intensity. For families, life can feel like walking on eggshells, never sure which version of a conversation you will get.

Talking about feelings once a week often falls short here. A person may understand their patterns perfectly in a therapist’s office and still feel swept away by them at 11 p.m. on a Tuesday. What may help is a set of concrete skills, practiced again and again until they become automatic. That is why psychologist Marsha Linehan developed Dialectical Behavior Therapy, originally for people with borderline personality disorder who were living with ongoing thoughts of suicide.

DBT, which TruHealing Riverbend offers, teaches skills in four areas:

  • Mindfulness helps a person notice what they feel without being ruled by it.
  • Distress tolerance gives tools for getting through a crisis without making it worse, such as reaching for a drink or lashing out.
  • Emotion regulation teaches how to understand emotions, reduce how often painful ones hit, and lower their intensity.
  • Interpersonal effectiveness covers how to ask for what you need, say no, and keep relationships intact while doing it.

Together, these skills target the core struggles of personality disorders more directly than general counseling. If your loved one has a personality disorder diagnosis, ask the admissions team whether TruHealing Riverbend’s DBT-based programming fits their needs.

How Do You Actually Get Mental Health Treatment in Jeffersonville, and Which Level of Care Fits?

Once you have a sense of what your loved one is facing, the next questions are practical ones. Getting help in Jeffersonville usually comes down to three things: whether your insurance is accepted, how fast care can start, and how much structure the person needs. TruHealing Riverbend accepts a range of insurance plans, including Anthem Medicaid and CareSource Medicaid, plus private pay, and offers three outpatient levels of care so treatment can match the severity of symptoms.

The World Health Organization notes that although effective treatment options exist, most people with mental disorders do not have access to effective care. That gap is not abstract when you are the one making phone calls. Every week spent on hold, waiting for a callback, or learning a plan is not accepted is a week the symptoms keep growing. Clearing these barriers early is part of the treatment.

Types of Mental Health Treatment Available at TruHealing Riverbend in Jeffersonville

If you are trying to picture what care actually looks like, here is what TruHealing Riverbend offers in Jeffersonville:

  • Mental health treatment for conditions like depression and treatment-resistant depression
  • Co-occurring disorder care (dual diagnosis) that addresses mental health and substance use together
  • Substance use disorder treatment as part of one coordinated plan
  • Cognitive Behavioral Therapy (CBT) to change thought patterns that keep symptoms going
  • Dialectical Behavior Therapy (DBT) to build skills for intense emotions and relationships
  • Personalized treatment planning built around the person’s symptoms, goals, and daily life
  • Partial Hospitalization Program (PHP), the most structured outpatient level
  • Intensive Outpatient Program (IOP), a step down that often fits around work
  • Outpatient (OP) care for ongoing support once stability is in place

Understanding Your Insurance Options for Mental Health Treatment

Worry about cost is one of the first things families raise, and it is a fair worry. TruHealing Riverbend in Jeffersonville accepts options including the following:

  • Anthem Blue Cross Blue Shield
  • Anthem Medicaid
  • CareSource Commercial
  • CareSource Medicaid
  • Cigna (Evernorth)
  • Hope Court
  • Private pay

If your loved one has Medicaid, that matters a lot here. Many families assume Medicaid means fewer choices or longer waits. TruHealing Riverbend accepts both Anthem Medicaid and CareSource Medicaid, so a person with either plan can ask about structured mental health and co-occurring care without first switching plans or hunting for a different provider. Benefits vary by plan, so the admissions team can verify your specific coverage before the first day. That way you know what to expect and are not caught off guard later. If your plan is not listed, call anyway and ask, because the team can talk through your options.

When Outpatient Treatment Is Appropriate vs. When You Need a Higher Level of Care

Most people fall somewhere between “weekly counseling is enough” and “this person needs a hospital.” That middle ground is where TruHealing Riverbend works. The main difference between outpatient and intensive outpatient care is how much time and structure each one involves. Here is how the three levels generally compare:

Level of care What a typical week often looks like Who it often fits
PHP (Partial Hospitalization) Treatment most of the day, several days a week, with evenings and nights at home Someone stepping down from a hospital stay, or someone whose symptoms make work and daily life very hard right now
IOP (Intensive Outpatient) A few hours of treatment on several days each week, often scheduled so a person can keep working Someone who needs more than weekly therapy but can still manage home and work responsibilities
OP (Outpatient) Scheduled sessions on a lighter weekly schedule Someone who has built stability and needs ongoing support to keep it

General counseling, meaning one session a week with a therapist, can be a fit for milder symptoms that do not disrupt daily life much. Clinical mental health treatment at the PHP, intensive outpatient, or OP level fits when symptoms are getting in the way of work, relationships, or self-care, or when substance use is part of the picture. Psychiatric hospitalization is for safety: active danger to self or others, inability to care for basic needs, or severe psychosis or mania.

Levels are not fixed. A person might start in PHP, move to IOP as they steady, and finish in OP. If things get harder, the treatment team can step care back up. For a working adult, that flexibility is often the deciding factor, because treatment fits around a real life instead of requiring someone to disappear for weeks.

So, What Is the Hardest Mental Illness to Live With? The One That Takes Your Life Apart

After walking through depression, co-occurring disorders, impaired insight, and personality disorders, a clear pattern shows up. The hardest mental illness to live with is the one that strips away your ability to work, keep relationships, care for yourself, or recognize that you need help, whatever its name happens to be. A condition that sounds mild on paper can be crushing if it has taken over someone’s daily life.

This idea is not just a comforting reframe. It matches how serious mental illness is defined. The National Institute of Mental Health describes serious mental illness as a mental, behavioral, or emotional disorder that causes serious functional impairment, meaning it substantially interferes with or limits one or more major life activities. In other words, severity is measured by what the illness does to a life, not by how dramatic the diagnosis sounds.

Think about how you might describe the problem if you called today. You probably would not start with a diagnosis. You might say your wife has tried four medications and still cannot get through a workday. You might say your son’s drinking got worse right around the time he stopped sleeping and started talking about feeling worthless. Those descriptions tell a clinician more about severity than any label. They also point straight at what treatment needs to address: the symptoms, the substance use if it is there, and the parts of life that have fallen apart.

That last part gets skipped too often. Treatment aims not just at reducing symptoms but also at rebuilding routines, repairing trust with family, getting back to work, and learning to handle hard days without falling back into old patterns. SAMHSA’s guidance on managing life with serious mental illness reflects that same whole-life view. So when you ask what is the hardest mental illness to live with, the more useful question may be which parts of your loved one’s life need rebuilding. At TruHealing Riverbend, personalized treatment approaches the person as a partner in their own personal growth and healing, not as a diagnosis to be managed.

Questions Families Ask About the Hardest Mental Illnesses

What mental illness has the highest treatment failure rate?
Treatment-resistant depression and certain personality disorders more often respond poorly to first-line treatments. Response to treatment varies widely from person to person, and what appears as “failure” often reflects a need for a different approach rather than an untreatable condition, especially when co-occurring substance use has not been addressed.

Can you live a normal life with severe mental illness?
Many people with severe mental illness live full lives with the right treatment, structured support, and sometimes ongoing medication, though each person’s experience is different. “Normal” looks different for everyone. Recovery usually focuses on getting back daily function and quality of life rather than making every symptom disappear.

How do I know if my loved one’s symptoms are severe enough for treatment?
If symptoms are interfering with work, relationships, self-care, or daily functioning, or if your loved one is using alcohol or drugs to manage emotional pain, clinical mental health treatment is worth exploring. A formal diagnosis is not required to make the call.

How do I know if my loved one needs mental health treatment or addiction treatment?
It can be hard to tell, and you do not have to sort it out alone. Start by thinking about what came first and what seems to drive the other. If your loved one was struggling with low mood, anxiety, or sleepless nights before the drinking or drug use grew, the substance use may be a way of coping with untreated mental health symptoms. If the substance use came first, it may be causing or worsening the mood changes you see. In many families, the honest answer is both, and the two have become tangled together over time. That is exactly why a full assessment matters. A clinician who looks at mental health and substance use at the same time can see the whole picture and recommend care that addresses what is really going on. At TruHealing Riverbend, you do not have to pick one door or the other, because co-occurring care addresses both under one plan.

Does TruHealing Riverbend offer outpatient or inpatient mental health treatment?
TruHealing Riverbend provides outpatient mental health treatment at three levels: PHP, IOP, and OP. Your loved one lives at home and comes in for structured care during the day.

PHP is the most intensive option, with treatment most of the day on several days a week. IOP offers a few hours of treatment on several days, often around a work schedule, and OP provides lighter ongoing support. If your loved one needs inpatient psychiatric stabilization first, such as during acute psychosis, severe mania, or a safety crisis, the admissions team can talk through how outpatient care can follow once they are stable.

Does TruHealing Riverbend treat co-occurring disorders?
Yes. TruHealing Riverbend addresses co-occurring disorders, meaning a mental health condition such as depression together with a substance use disorder, under one treatment plan.

The same team addresses both conditions together, using evidence-based therapies like CBT and DBT. Your loved one is not asked to get sober before mental health care begins, and they are not split between two providers who never talk to each other.

Does TruHealing Riverbend treat schizophrenia or bipolar disorder?
TruHealing Riverbend addresses depression, treatment-resistant depression, substance use disorder, and co-occurring disorders at the PHP, IOP, and OP levels. Conditions that need psychiatric hospitalization, such as acute psychosis or a manic episode, are stabilized at a higher level of care first. Call the admissions team to talk through whether outpatient care fits your loved one’s situation.

What is the difference between a therapist and a mental health treatment program?
A therapist usually provides talk therapy about once a week. A treatment program like TruHealing Riverbend offers structured programming several days a week, combining evidence-based approaches like CBT and DBT under one personalized treatment plan.

How long does mental health treatment take at TruHealing Riverbend?
Length depends on the person’s symptoms and progress. The treatment team adjusts the level of care as someone improves or needs more support, so there is no single set timeline. The admissions team can give you a clearer sense of what to expect once they understand your loved one’s situation.

Your Next Step Can Be Smaller Than You Think

Before you call, take five minutes and write down three things that have changed in the past six months: what your loved one has stopped doing, what has gotten worse, and whether alcohol or drugs have shown up more often. That short list will tell an admissions specialist more than any diagnosis, and it will help you feel less lost on the call.

If you or a family member in Jeffersonville is struggling with a mental health condition that is not responding to standard treatment, or if substance use is making mental health symptoms worse, call TruHealing Riverbend at 855-652-0546 or email pwilson@truhealingcenters.com. An admissions specialist can verify your Anthem, CareSource, Cigna (Evernorth), or Hope Court coverage and talk through whether PHP, IOP, or OP treatment may be a fit. You do not need the right words or a diagnosis. You only need to describe what you are seeing at home.

You Don’t Have to Carry This Alone

Living with a severe mental illness can feel isolating, especially when it affects every part of your daily life. If you or someone you care about is struggling with symptoms that seem overwhelming, know that specialized support exists. TruHealing Riverbend in Jeffersonville, IN offers integrated treatment that addresses both mental health challenges and co-occurring substance use concerns in a compassionate environment.

Call TruHealing Riverbend

Individual results from treatment vary. This article is for educational purposes and is not a substitute for professional medical advice. If you or someone you love is in immediate danger, call 911 or call or text 988 to reach the 988 Suicide and Crisis Lifeline.


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SHANE AUSTIN
Regional Vice President of Implementation

I have worked at TruHealing Riverbend for a year now and have enjoyed every minute of it! I started with case management and grew into my role of community relations. I enjoy meeting individuals in the community, creating ways to work together, and supporting others in the industry. Helping individuals make the changes necessary for recovery motivates me to continue the work I do.

Outside of work, I like spending time with my family and friends!

Shane Austin is the  Regional Vice President of Implementation at TruHealing Riverbend.

MADISYN BOWER
DIRECTOR OF OPERATIONS

I embrace compassion, integrity, and high standards in my everyday work of operations and leadership. I am a solution-focused individual, with a work ethic that influences others to become better each day.
Working in substance use treatment has given me a newfound love for helping others and creating a better community. Encouraging people to be their best selves is the most rewarding part of the job.
In my time off, I enjoy spending time with my dog Peach and relaxing!
Madisyn Bower is the Director of Operations at TruHealing Riverbend.

JESSICA VANDER ESPT
MA, LMHCA, LCAC, LICDC-CS, CTP
Vice President of Clinical Operations and Quality Assurance, TruHealing and Midwest Treatment Centers

Jessica Vander Espt is an experienced mental health professional with extensive expertise in addiction treatment and clinical operations. As Vice President of Clinical Operations and Quality Assurance at TruHealing and Midwest Treatment Centers, she oversees clinical services and ensures the delivery of high-quality care for individuals navigating addiction and mental health challenges.
A licensed mental health counselor associate (LMHCA), licensed clinical addiction counselor (LCAC and LICDC-CS), certified clinical supervisor and certified trauma professional (CTP), Jessica holds a Master’s degree in Clinical Mental Health Counseling from Liberty University and an undergraduate degree in Psychology from Indiana University Southeast. She has worked in the addiction field since 2010 and joined Amatus Health in 2021.
Jessica specializes in working with individuals facing substance use disorders, employing evidence-based therapeutic approaches such as cognitive behavioral therapy (CBT) and motivational interviewing. Her therapeutic style is rooted in helping clients gain insight into unhealthy thought patterns, address underlying emotions, and develop practical strategies for lasting change. Jessica is dedicated to promoting wellness, reducing symptoms of anxiety and depression, and supporting long-term recovery and abstinence.
Passionate about empowering others to achieve their personal goals, Jessica strives to provide her clients with the autonomy and tools needed to chart their own path toward healing and self-improvement. Through her work, she remains committed to fostering positive change, emotional well-being, and sustainable recovery.

CARLOS LOBATO
ADMISSIONS DIRECTOR

I have worked in recovery for almost two years now, and I am continuing my education so I can one day be a counselor for TruHealing Riverbend!
Working in recovery has taught me accountability and ambition. It has given me the opportunity to connect with individuals on a new level. I get the opportunity to educate people about recovery—and our program—to get them the help they need.
In my time off, I enjoy spending time with my dogs, watching tv, and cooking!
Carlos Lobato is the Admissions Director at TruHealing Riverbend.

As we continue to grow Amatus Health, the need to stay competitive and differentiate ourselves in unique ways is crucial. Building creative approaches to reach more people will take our company to new heights. This is why I am pleased to announce that we are officially rebranding. Our new national name, TruHealing Addiction & Mental Health Treatment, will eventually replace Amatus Recovery Centers.

You may be asking, “Why are we doing this?” This new name will give us national uniformity and help brand ourselves as a whole, which will be done in phases. You will still see our existing facility names co-branded with TruHealing for the time being.

Healing is what we do. Everyone who comes through our doors is in a moment of profound struggle in their lives. We support them through a life-changing process of healing and recovery, and they leave our facilities changed. This new name is a representation of that process. As mentioned above, it also allows us to have a national brand, which will make us a recognizable name in the addiction and mental health field.

In summation, these changes present an excellent opportunity for our organization to develop our mission, vision, and purpose. I look forward to prosperous growth as we head in a new and positive direction.

Sincerely,

Mark Gold
CEO
Amatus Health

Dr. Adam Cusner, PhD is an organizational psychologist by training and has brought his decade-plus experience to the healthcare field serving as the Executive Vice President of Operations for a 22-facility portfolio of skilled nursing facilities, assisted living and independent living centers across Ohio and Arizona, with an annual revenue over $250MM. While serving in this position, Dr. Cusner brought accelerated growth to these facilities, while increasing employee retention and workflow optimization. Dr. Cusner has a proven track record in the healthcare industry of providing successful leadership through his financial acumen, strategic planning, interpersonal skills, along with his ability to build strong, effective teams.

 

Dr. Cusner’s credentials include a Philosophy Doctorate in Organizational Psychology (PhD) from Cleveland State University, a Master of Arts in Psychology (MA) from Boston College with an emphasis on Psychology of Work, a Bachelor of Science in Psychology (BS) from Boston University with an emphasis in Organizational Behavior in Business and is a board-certified Nursing Home Administrator (LNHA). He has published and presented research articles in the field of organizational psychology at national healthcare conferences. Dr. Cusner is completing a book on organizational psychology in the healthcare field, which is expected to be published late early summer 2022. He is also a member of the American Psychological Association (APA), has served as the APA’s Division 17 communications chair, is a member of the Society for Industrial Organizational Psychologists (SIOP), and was selected as a professional reviewer for national conference research presentations.

 

Dr. Cusner is an advocate for his employees and is drawn to the tie between culture and quality. His extensive strategic and operational skills have delivered a high degree of success across all department levels. Dr. Cusner facilitated the establishment of an in-house financial team to provide billing and collections, accounts payable, vendor management, along with financial reporting. This provided $1.5MM annualized savings. Further, he developed department efficiencies for: Medical Staff recruitment, service-line growth, quality and safety, corporate accountability of budgetary expectations balanced with direct reporting to investor groups.

 

Dr. Cusner coordinated the financial turnaround of a 300 bed CCRC (skilled nursing, assisted living and an independent living center) in Arizona, which has been epitomized as the most financially challenging state to manage CCRC facilities. Dr. Cusner also strengthened the business growth of the Ohio facilities by 12%. He was recognized by the Governor for demonstrating a “care-conscious approach” during COVID, when Dr. Cusner carefully consolidated facility residents to accommodate staff and improve clinical care. Dr. Cusner demonstrates a results-driven culture by delivering a high-quality level of care and employee engagement.

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Yaffa Atias is the Director of Special Projects at Amatus Health. Atias is a leadership professional with a decade of experience in healthcare. She holds a BA in interdisciplinary studies from Thomas Edison State College, and a Master’s in Healthcare Management with a concentration in project management from Stevenson University. She completed her graduate capstone at Mosaic Community Services, now an affiliate of Sheppard Pratt.

 

In her role at Amatus, Atias leads and manages interdisciplinary team projects, creates solutions for any operational gaps, and continually strives for quality improvement in all processes. Atias led the organization’s COVID-19 preparedness strategy, resulting in all facilities remaining operational, and in 600 employees being retained as staff without resigning out of fear. In her role so far, she implemented licensure for three new states.

 

Atias believes Amatus Health and TruHealing stand out because every employee, from corporate to center staff, has a real passion for helping people. Atias shares this passion, “My natural compass always tugged me to behavioral health. I’ve always been fascinated by the human psyche. I have also been intimately privy to those suffering from mental illness and substance use. I later understood that my experiences weren’t unique, and quickly realized how pressing the need really is to effectively prevent and address. Moreover, how life-changing proper intervention truly is.”

 

Atias was born in Los Angeles, California and grew up in Israel and Maryland.

Melissa McCarthy is the Vice President of Business Development at Amatus Health. With a decade of experience in the behavioral healthcare and addiction treatment industry, McCarthy is passionate about recovery. She has her finger on the pulse of marketing trends, with the end goal of helping businesses grow so they can serve more people in need.

 

McCarthy has worked at large enterprise recovery centers across the country spearheading business development teams. She has a wide range of experience, including transforming a third-party digital marketing and client acquisition services company into a full-continuum behavioral healthcare provider, managing several successful rebrands, and growing annual revenue fivefold.

 

As VP of Business Development, McCarthy leads a team of over 20 business development professionals nationwide. She manages client acquisition, coordinates in-service trainings with various referents and hospitals, and presents at conferences on addiction and mental health disorder treatment.

 

“Sadly, many individuals die waiting for access to life-saving behavioral healthcare services,” says McCarthy. “I am in relentless pursuit of better—better access, better care delivery and better outcomes. I consider it a privilege to work in an environment where miracles unfold daily.”

 

McCarthy lives in Maryland with her daughter.

Hometown: Saugus, MA

 

Passions & interests: The greatest passion of mine is being able to dig into the work with men in early recovery. There is nothing better than witnessing and being a part of the change. My journey in long-term recovery has taught me to value the little things in life that I am now able to do. I love to do anything that allows me to be present with my wife, family, and friends. My wife and I enjoy traveling, trying new foods, and taking long motorcycle rides with our friends. If I am not on the road working or with my wife, I am studying or playing softball.

 

The best part of my job is being able to show up for my team and clients; they all mean the world to me. I get to brainstorm and strategize with tons of different personalities. A lot of the team does not know, but I love learning from them. If I am not learning something about our industry or workplace, I am certainly learning how to effectively collaborate with different types of individuals.

 

Together, we can change the narrative and be a part of the solution to better treat those trapped in the problem.

Allison was born in Columbus, Ohio and was raised in South Florida. She graduated from the University of Florida’s College of Journalism and Communications. After college, Allison started working at the largest talent agency in the world, William Morris Endeavor. There, she learned marketing from top leaders specializing in global PR and endorsement campaigns, in both the Latin and English markets.

 

Through strategic public relations and creative campaign concepts, Allison has secured more than 200 national broadcast and print media placements for behavioral healthcare organizations. She brings over 15 years of marketing and PR experience, with a strong background in leading communications strategy for addiction treatment and behavioral healthcare facilities. In her role as VP of Communications, she oversees branding, public relations, social media, marketing, events, and content creation.

 

In her spare time, she loves cooking, boating, yoga, and traveling. She and her husband Bryan reside in Boca Raton, Florida.

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Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Marty Markovits is the Chief Information Officer at TruHealing. He oversees the people, processes, and technologies of the whole organization to ensure the business is running smoothly.

 

Markovits grew up in Brooklyn, NY (which he calls “the greatest city on Earth”) and graduated with a degree in Clinical Psychology from Queens College.

 

Markovits is a veteran in Information Technology within the healthcare field. He ensures that IT processes are simple, cost-effective, and secure. His expertise spans the entire healthcare domain, from billing and claims, to clinical, to Human Resources. He says, “My passion is to provide fully automated and operationally meaningful Business Intelligence analytics, with absolute data integrity.”

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Hometown: Savannah, GA

 

Passions & Interests: I spend my time outside of work with my wife and children and am actively involved in various community needs and causes.

 

The best part of my job is knowing that we are creating a safe, healthy, nonjudgmental environment where people can come and better their lives. There is nothing more satisfying than helping others learn to live again and piece their lives back together as they become strong, productive members of society.

Together, we can bring families back together and promote healing and well-being.